Social Media Lead Generation
We Worked When FB-Insta Wasn’t in Vouge
Years of lead generation experience taught us to adapt. Years before the internet found its true colors of social-media-rhythm, Lead Topper scraped leads and incorporated whatever was trendy into its marketing mix. We valued the old gold, appreciate the rosy current approaches, and look forward to your bright future.
Then We Blended In
Social media has already been in the firm grip of minds and has grappled with the old days. As the global minds meet here, so are your prospects. Lead Topper began recognizing its prowess from day one and never let it slip off the hands through media campaigns. We were the pioneers. Lead Topper and colleagues believe that a social media campaign isn’t worth the effort unless it produces new business leads.
Now We Rule
A healthy integration and the proper mix of social media campaigns are crucial for upgraded outbound lead generation. Market research, demography selection, niche targeting, and finally navigating through the perfect stream of sales funnel to convert prospects to leads are what we do.
We Collaborate, You Close More
We found clients at a poor or negligible social media participation a number of times. From that point, we dragged the accounts to create a gigantic lead supply machine. And it readily boosted the business! We hope the same for yours- no matter how stand-alone it is right now. The rest of the story is closing them.
Our B2B social media marketing strategy includes a robust combination of:
Premium Article Publication
Stand out from your competitors by becoming known as a thought leader in your industry. We can help you create and distribute original content that shares your company’s expertise and shapes the latest knowledge in your industry.
There are a lot of free article distribution sites – but most of these provide no value, because your decision makers don’t read them. Instead of using low-quality distribution sites, we’ll help place and publish your content on legitimate, widely read and respected news and commentary sites that are specific to your industry.
We’ll put your articles in the publications that your prospects already read and trust for industry news & trends. Some of our articles have been featured in Business Insider, Small Business Trends, American Express Open Forum, and other top business sites.
LinkedIn Lead Generation
Have you joined a large LinkedIn group and thought about the possibilities of owning your own group of that size? Owning a large vibrant LinkedIn group boosts your credibility and allows you to network and spread your message to industry leaders.
We will work with you to build a strategy of bringing your connections, peers, and industry leaders into your group. This strategy includes “calls to action” on content, or other means of leveraging your existing business network. Being a group owner allows you to personally contact your decision makers, and makes that “cold introduction” into a very “warm introduction.”
LinkedIn lead generation is a great addition to your current content marketing activities because it enables you to connect to a larger pool of prospects, while at the same time getting a deeper relationship with prospects so you can target your sales efforts accordingly.
Social Media Content Management
Whether you need articles written for your blog, industry publications, eBooks, or any other social media content writing, we can help your business create its own distinctive voice in social media with professional, informative, well-researched social media content.
We will create a messaging strategy to set you apart from the competition. Provide your readers with good insights and help solve their problems, and they will trust you. Great content helps draws visitors to your site, and ultimately guides prospects through your “call to action.”
Our consultants will develop a strategy that allows you to build relationships with your prospective customers and help lay the groundwork for successful sales calls, long before you ever pick up the phone.
Twitter Lead Generation
We can help you gain a better understanding of how to use Twitter “the right way” to benefit your business. Many business professionals use Twitter to boast about themselves and promote their latest blog article. Here’s a little tip: it’s not about you, it’s about your followers.
Think about what they want to hear: industry news, trends, insights, business intelligence, and worthwhile thought leadership to help them boost their own business prospects. Our consultants can help you build a base of Twitter followers who can enter your sales funnel. And we’ll show you how to use smart, proven Twitter strategies to invite Twitter followers to sign up for your mailing list, download your thought leadership or respond to your special offer.
Content Marketing
In the “old days,” companies had two choices for promoting themselves through the media – you could “buy” attention by placing an ad, or “beg” for attention by sending press releases pitching industry journalists to try to get featured in a news article. Today, companies are creating their own media platforms and are becoming their own publishers by using content marketing.
Content marketing, when done correctly, will boost your individual and company credibility, and creates trust in your sales process. With content marketing, our consultants will help you create your own original articles and other interactive online content (such as infographics, white papers or YouTube videos) that shares your company’s expertise, engages your customers, and helps warm up the sales call. Content marketing enables your prospects to get to know you long before you pick up the phone or send an e-mail.
Are you ready to talk more about social media lead generation?
We are not to force your sales strategies or sales funnels to fit in. Neither does every business have such a privilege to fit social media into the scene, nor do they suit each time. Besides your preference is also a contender of respect.
Hence we design and collaborate with the correct degree of engagement. We’ll work with you to find the right level of social media activity that makes sense for your business – and we’ll recommend customized ideas and strategies to suit your industry and your unique lead generation challenges.
We are free to customize our service, rather we love to! Talk to us about how we can put our social media expertise to work as part of your overall lead generation efforts.