The manufacturing and distribution industries are highly competitive. To stand out from the crowd, you need a marketing strategy that is unique and different than your competitors’ strategies. You can do this by using events as an effective way of showcasing your personality.

The good news is there are many different methods available for generating leads today. You can use the phone, email, social media, direct mail, telemarketing, etc. But before we go into those options let’s first look at why they work.

Our Key to success: Follow the Pareto Principle

20% of your efforts pay off 80% of returns. The manufacturing and distribution industry is a great place to start if you are looking for new leads, but it’s not the only one. The same principles apply when generating business from any type of product or service that has an end-user.

If your company sells products directly to consumers, then you have access to millions of potential customers who need what you sell every day. Take the individuals you are in convo as your prize. The rest goes on to success.

Lead Topper’s Gems from Hard-work

• Improve Customer Service
• Create a Better Experience
• Build Brand Awareness
• Drive Traffic to Your Website
• Get More Referrals
• Help People Find You Online
• Inform, Educate or Entertain
• Keep in Touch with Friends and Family
• Meet New People
• Network With Others
• Provide Value To the Community

Essentials for Manufacturing & Distribution Lead Generation

1. You pitch the individual, not the whole business
2. Follow through their interest
3. You value info which they value
4. Optimization of Referral Sites
5. Showcase your personal achievements
6. Bring business in later 
7. Tele Follow-up is invincible