Yes, the generation of leads is crucial. It takes time, effort, and concentration. But once they are obtained and verified, the game begins! B2B Lead management is an art itself. As soon as the prospects get identified, you are to view them from the perspective of a manager- focus on the problems, offer them solutions. Be in their shoes.

Sales Lead Management

Every prospect may not be equally likely to buy. It’s your job to let them feel so. But certainly, you have to be loyal from your side- don’t push it, and never hook it. Lead Topper has a bunch of listeners and on a serious note: people love listeners. We feel their pain and think for resolution through your products and services.

Time management is a part and parcel of lead management. Give each prospect the time it deserves- not more and certainly not less.

Optimizing Lead Management

The most effective lead management systems are built on a foundation of data. The more information you have about your leads, the better decisions can be made to nurture them and convert them into customers. At the same time, it’s important that this process is as efficient as possible so that you don’t waste valuable resources chasing dead ends or wasting money by sending out too many emails.

Sales Lead Nurturing

Just because a prospect says “no” or “not interested” today doesn’t mean they will still feel that way in a few months. Companies’ needs change, budgets change, key decision-makers move on or get promoted, and suddenly a prospect can go from “not interested” to “highly interested.” We’ll give you a consistent sales lead nurturing system to keep in touch with your prospects for the long-term, building business relationships by following up with helpful advice and insights along the way.

Web-based Lead Management Tools

The following tools are available to help you manage your leads. You can use them for free, or if you want more functionality and features, there is a paid version of each tool that will give you access to all the functions. The lead management tools listed below have been tested by our team at B2B Marketing Solutions and found to be effective in helping us generate qualified sales leads from various sources including social media sites like Facebook, Twitter, Linked In, etc., as well as email marketing campaigns.

Don’t Let Your Sales Leads Fall by the Wayside!

The most important thing you can do to keep your business growing is to nurture and develop a pipeline of qualified prospects. The best way to build that pipeline is through lead management, which involves nurturing the relationship between you and your customers so they become repeat buyers or referrals for years to come. Lead management includes everything from creating an effective marketing strategy to following up with clients after their initial purchase.

We Make Sure Your Sales Follow-up Is Done Correctly

Sales Follow Up is a critical part of any business. It’s the process that ensures you get paid for what you sell, and it also helps to ensure customers are happy with their purchase. We can help you make sure this happens by managing all aspects of your Sales Follow-Up from start to finish.

Our team will work closely with you to understand how we can best support you in achieving your goals. This includes: 

• Setting clear objectives
• Pay per Click (PPC) campaigns
• Direct mail
• Inbound/outbound telemarketing
• E-mail
• Social media marketing

Lead Topper’s lead management services help you maximize your marketing ROI by qualifying sales leads and capturing important prospect data and metrics.

We’ll work as your partner to develop a lead management program that is custom-designed, scalable, and adaptable for any budget. Whatever your biggest challenges and priorities might be, we’ll give you as much or as little lead management support as you need.

Wanna Manage Your Leads?

Learn why thousands of businesses have chosen Lead Topper to be their trusted lead management partner. Our talented appointment setters and experienced sales agents offer a comprehensive array of lead management services, making us an industry standard-bearer among lead generation companies. Contact Lead Topper today for a Free Test Drive to see how we can help improve the quantity and quality of your business leads.